Typography

Typography is the way letters look to the reader. Typography includes the anatomy of letters, the color, the style; anything that relates to the appearance of a word/ letter is called Typography.
Typography is used in order to express certain emotions, statuses, or conditions depending on how the letter looks. For example, if you were writing a formal essay and your typography was pink, curly letters with little flowers dotting the i's, then the reader wouldn't take you seriously because you weren't conveying the proper tone.
Typography can be seen everywhere: ads, graffiti, television, newspapers. Everywhere one looks he/ she can see some form of typography. Even this update has it's on typography.
View the new gadget I added that says "DDoH" (Daily Dose of Hampton). Each letter has it's own typeface from the rest of the group.